The luxury of a unique and special experience.

With Ascona’s sunny, mild climate and easy-going ambience, it comes as no surprise that the shops are open 7/7 from March to November and in the long, hot summer months the delightful borgo by the lake comes alive. Locals mingle with visitors as they go about a spot of relaxed shopping, enjoying a Mediterranean vibe away from the bustle of city life. A unique and vibrant atmosphere runs through Ascona’s borgo, which is home to an array of excellent finds; with everything from top quality international brands to interesting local souvenirs, shoppers are spoilt for choice.

IL Cigno

At Boutique IL Cigno, overlooking the beautiful Ascona lakefront, owners Nadia and Corinna Carella look forward to showcasing exclusive looks and fine accessories for modern, sophisticated women. The collection focuses on Made in Italy and in the intimate boutique, clients can enjoy a personalised shopping experience.

Duca di San Giusto

The essence of the brand is a combination of refined Italian style and an in-depth knowledge of the primary material, creating exclusive clothing in cashmere and silk-cashmere. The collections for men, women and children feature a wide variety of colours as well accessories to complete the look with class and elegance. 2021 saw the opening of the new, exclusive Duca di San Giusto boutique in Ascona.

  • Casa Verbano, Via Borgo 15
  • Ascona
  • Website


The imaginative collections of clothes, shoes and accessories, for men and women, chosen each season by Balù, never fail to inspire and captivate. As distinct one from the other as they are close and innovative as ever for their discerning clients. You can now shop Balù online too!

  • Contrada Maggiore 15
  • Ascona
  • Website

Charly Zenger

An exciting fusion of precious metals and diamonds combined with a futuristic use of natural rubber in a wide spectrum of colours have come together to create an irresistibly exquisite collection. Matchlessly exquisite, but with a 10 year guarantee of the 100% vegan rubber, these jewels can be worn and enjoyed carefree, whether on holiday, taking a swim in the sea, out on snow-covered slopes or in the sauna. The Giberg brand focuses on its own special line of bracelets, available in a range of colours and finishes, whilst remaining faithful to its particular design philosophy: it is this that lends Giberg bracelets their unmistakeable and cutting-edge character. Every piece is produced in-house and is 100% Swiss Made. As clients’ wishes are paramount, each bracelet can be customised by opting for a particular choice of gemstone, modifying the original design or embellishing it with special engraving.

  • Via Borgo 49
  • +41 91 791 30 22
  • Website

Cantiere Nautico Brusa

Cantiere Nautico Brusa is proud to announce that 2024 looks to be another exceptional year, with an impressive range of yachts from iconic Sessa Marine, a name synonymous with style, quality and Italian elegance. Recently acquired by its partner, Brazilian shipyard Intech Boating, Sessa’s rich heritage continues to please its customers with innovation, technologically advanced solutions and a commitment to sustainability, pushing the boundaries of luxury yacht production. Amongst the many Sessa yachts on Lake Maggiore will be the new stand-out C3X, one of its most exciting models to date. Sessa has built over 20,000 yachts and with expanded production in Bergamo and in Brazil, is charting an exciting course towards further innovation and excellence in design, performance and raising the profile of the renowned MADE IN ITALY marque. New models will be launched over the next two years, starting with the F6X, which will have its world debut at the 2024 Cannes Boat Show. Cantiere Nautico Brusa – your partner in yachting since 1977

Poroli Special Boats

In the heart of picturesque Ticino, in the enchanting region of Ascona, lies the long-established company Poroli Special Boats. For over 50 years, Poroli has been the preeminent choice for boats and yachts in the luxury segment. As experts in the field of luxury boats, Poroli Special Boats not only provides sales services but also offers outstanding maintenance, storage, and restoration for both new and historic boats. Last year, the company celebrated a splendid anniversary, an unforgettable event that reflected the passion for excellent quality, supreme customer service, and the enthusiasm for boat building with authentic Ticino charm.